Our Story
Crafted with intention. Worn with pride.
Tassels was born from a love of bold, expressive jewellery — pieces that move with you and tell your story.
Our Mission
Jewellery that means something
We believe jewellery is more than adornment. It is memory, identity, and self-expression forged in gold. Every Tassels piece is designed to be worn every day and treasured for a lifetime.
From the first sketch to the final polish, we obsess over every detail — the weight of a chain, the swing of a tassel, the way light catches a stone. That obsession is what sets Tassels apart.
"Every piece tells a story worth wearing."
What We Stand For
Our values
Artisan Craft
Each piece is handcrafted by skilled artisans using traditional techniques passed down through generations.
Ethical Sourcing
We source only conflict-free metals and stones, working with suppliers who share our commitment to responsible practices.
Timeless Design
We design for longevity — pieces that transcend trends and become part of your personal story.
Bold Expression
We celebrate individuality. Our collections are made for those who wear jewellery as a statement, not an afterthought.
The Process
From concept to creation
Every Tassels piece begins as a hand-drawn sketch. Our designers work closely with master craftspeople to translate ideas into wearable art.
We use only 18k gold vermeil and sterling silver, finished by hand in our studio. No shortcuts. No compromises.